Before you decide where to put your marketing dollars, see what happens when your business lands in 10,000+ South Jersey mailboxes.
Editor's Note
"Your brand is what people say about you when you're not in the room."
— Jeff Bezos (attributed to)
A Facebook ad lives for two seconds. A Google ad disappears when you stop paying. A piece of mail that people actually want to read sits on the coffee table, gets passed around, and gets picked up more than once. The average piece of direct mail stays in a South Jersey home for 17 days. That's 17 days of brand exposure from a single mailing.
But not all direct mail is equal. Standard EDDM flyers and coupon packs have a 58% discard rate — people grab the mail, see a stack of promotional material, and throw it straight in the trash. The Gazette is different because it has real content people want to read. When someone picks it up for the story about their neighborhood, they see your business. That's the difference between interruption and connection.
| The Neighborhood Gazette | Facebook / Social Ads | Standard EDDM | Email Marketing | |
|---|---|---|---|---|
| Open / View Rate | 80–90% | 2–6% organic reach | ~42% discard rate | 20–30% |
| Time in Front of Audience | 17 days avg. | 2–3 seconds | Minutes (if kept) | Seconds |
| Response Rate | Up to 4.4% | ~0.9% click-through | 1–2% | ~2% |
| Editorial Content | ✓ Real journalism | ✗ Ads only | ✗ Promotional only | ✗ Promotional only |
| Category Exclusivity | ✓ One business per category | ✗ Competitors run alongside you | ✗ No exclusivity | ✗ No exclusivity |
| Stays Active When Budget Stops | ✓ Permanent online archive | ✗ Gone when you stop paying | ✗ One-time exposure | ✗ One-time exposure |
South Jersey businesses that chose to reach 10,000+ homeowners the right way.
"First edition I tried cost me $300. Got a customer on a $275/month plan — they stayed. 10 appointments tracked = $2,750. About 800% return on that first $300. Second time I spent $1,200. Between direct customers and referrals I tracked from the ad, I've gotten $7,971 in revenue. That original customer is still with me. Definitely doing it again."
"I love what the Gazette is doing. Me and a group of local business owners — we all talk about it. The Gazette gives businesses like ours more exposure and more value for our money than anything else out there."
"The Gazette is NJ's best kept secret. I've never gotten so many calls in my life as I have since doing the Gazette."
This isn't just an ad buy. It's a full-service local media partnership.
Your business delivered via USPS to verified homeowner households across 47 South Jersey communities. Every edition, every mailing.
One business per category — secured for the life of the Gazette. Once your spot is taken, no competitor in your category ever runs alongside you.
Your business spotlight lives permanently at neighborhoodgazette.town — SEO-optimized and searchable on Google long after the print edition is delivered.
We design your ad. You don't need to bring anything except your logo and what you want to say. We handle the rest.
Your ad runs alongside real community journalism — not a stack of coupons. Readers who pick it up to read an article see your business in a credible editorial environment.
You work directly with the Gazette team — not an agency, not a platform algorithm. Real people who want your campaign to work.
Founding Advertiser categories are filling. Once your category is taken, it's gone — no competitor ever runs in your spot.